diff --git a/.github/workflows/full.yml b/.github/workflows/full.yml
index c216a363..ad00a129 100644
--- a/.github/workflows/full.yml
+++ b/.github/workflows/full.yml
@@ -184,10 +184,10 @@ jobs:
       - name: Pull CVAT images
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
           docker pull ${{ steps.meta-ui.outputs.tags }}
-          docker tag ${{ steps.meta-ui.outputs.tags }} openvino/cvat_ui
+          docker tag ${{ steps.meta-ui.outputs.tags }} cvat/ui
 
       - name: Running OPA tests
         run: |
@@ -282,10 +282,10 @@ jobs:
       - name: Pull CVAT images
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
           docker pull ${{ steps.meta-ui.outputs.tags }}
-          docker tag ${{ steps.meta-ui.outputs.tags }} openvino/cvat_ui
+          docker tag ${{ steps.meta-ui.outputs.tags }} cvat/ui
 
       - name: Run CVAT instance
         run: |
diff --git a/.github/workflows/main.yml b/.github/workflows/main.yml
index ee737d58..4589c2fc 100644
--- a/.github/workflows/main.yml
+++ b/.github/workflows/main.yml
@@ -141,10 +141,10 @@ jobs:
       - name: Pull CVAT images
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
           docker pull ${{ steps.meta-ui.outputs.tags }}
-          docker tag ${{ steps.meta-ui.outputs.tags }} openvino/cvat_ui
+          docker tag ${{ steps.meta-ui.outputs.tags }} cvat/ui
 
       - name: Running OPA tests
         run: |
@@ -227,10 +227,10 @@ jobs:
       - name: Pull CVAT images
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
           docker pull ${{ steps.meta-ui.outputs.tags }}
-          docker tag ${{ steps.meta-ui.outputs.tags }} openvino/cvat_ui
+          docker tag ${{ steps.meta-ui.outputs.tags }} cvat/ui
 
       - uses: actions/setup-node@v2
         with:
diff --git a/.github/workflows/schedule.yml b/.github/workflows/schedule.yml
index baaf45d8..f4479b51 100644
--- a/.github/workflows/schedule.yml
+++ b/.github/workflows/schedule.yml
@@ -174,7 +174,7 @@ jobs:
           context: .
           file: ./Dockerfile.ui
           cache-from: type=local,src=/tmp/cvat_cache_ui
-          tags: openvino/cvat_ui:latest
+          tags: cvat/ui:latest
           load: true
 
       - name: Building CVAT Logstash image
@@ -214,7 +214,7 @@ jobs:
       - name: Pull CVAT server image
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
       - name: OPA tests
         run: |
@@ -291,10 +291,10 @@ jobs:
       - name: Pull CVAT UI image
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
           docker pull ${{ steps.meta-ui.outputs.tags }}
-          docker tag ${{ steps.meta-ui.outputs.tags }} openvino/cvat_ui
+          docker tag ${{ steps.meta-ui.outputs.tags }} cvat/ui
 
       - name: Run CVAT instance
         run: |
@@ -416,7 +416,7 @@ jobs:
       - name: Pull CVAT server image
         run: |
           docker pull ${{ steps.meta-server.outputs.tags }}
-          docker tag ${{ steps.meta-server.outputs.tags }} openvino/cvat_server
+          docker tag ${{ steps.meta-server.outputs.tags }} cvat/server
 
       - name: Downloading coverage results
         uses: actions/download-artifact@v2
diff --git a/Dockerfile.ci b/Dockerfile.ci
index ca99ec64..5a3c51e1 100644
--- a/Dockerfile.ci
+++ b/Dockerfile.ci
@@ -1,4 +1,4 @@
-FROM openvino/cvat_server
+FROM cvat/server
 
 ENV DJANGO_CONFIGURATION=testing
 USER root
diff --git a/README.md b/README.md
index 2d61eea6..acfe987d 100644
--- a/README.md
+++ b/README.md
@@ -121,8 +121,8 @@ Limitations:
 
 Prebuilt docker images for CVAT releases are available on Docker Hub:
 
-- [cvat_server](https://hub.docker.com/r/openvino/cvat_server)
-- [cvat_ui](https://hub.docker.com/r/openvino/cvat_ui)
+- [cvat_server](https://hub.docker.com/r/cvat/server)
+- [cvat_ui](https://hub.docker.com/r/cvat/ui)
 
 ## REST API
 The current REST API version is `2.0-alpha`. We focus on its improvement and therefore
diff --git a/components/analytics/docker-compose.analytics.yml b/components/analytics/docker-compose.analytics.yml
index 4a8c769c..ae42f259 100644
--- a/components/analytics/docker-compose.analytics.yml
+++ b/components/analytics/docker-compose.analytics.yml
@@ -27,7 +27,7 @@ services:
 
   cvat_kibana_setup:
     container_name: cvat_kibana_setup
-    image: openvino/cvat_server
+    image: cvat/server
     volumes: ['./components/analytics/kibana:/home/django/kibana:ro']
     depends_on: ['cvat']
     working_dir: '/home/django'
diff --git a/docker-compose.yml b/docker-compose.yml
index d6185788..0756e5b1 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -27,7 +27,7 @@ services:
 
   cvat:
     container_name: cvat
-    image: openvino/cvat_server
+    image: cvat/server
     restart: always
     depends_on:
       - cvat_redis
@@ -57,7 +57,7 @@ services:
 
   cvat_ui:
     container_name: cvat_ui
-    image: openvino/cvat_ui
+    image: cvat/ui
     restart: always
     depends_on:
       - cvat
diff --git a/helm-chart/values.yaml b/helm-chart/values.yaml
index 4bb3f264..df35bf35 100644
--- a/helm-chart/values.yaml
+++ b/helm-chart/values.yaml
@@ -9,7 +9,7 @@ fullnameOverride: ""
 cvat:
   backend:
     replicas: 1
-    image: openvino/cvat_server
+    image: cvat/server
     tag: latest
     permissionFix:
       enabled: true
@@ -59,7 +59,7 @@ cvat:
       size: 20Gi
   frontend:
     replicas: 1
-    image: openvino/cvat_ui
+    image: cvat/ui
     tag: latest
     labels: {}
     #  test: test
diff --git a/site/content/en/docs/manual/advanced/dataset_manifest.md b/site/content/en/docs/manual/advanced/dataset_manifest.md
index 97f73250..61be7344 100644
--- a/site/content/en/docs/manual/advanced/dataset_manifest.md
+++ b/site/content/en/docs/manual/advanced/dataset_manifest.md
@@ -57,10 +57,10 @@ optional arguments:
                         Directory where the manifest file will be saved
 ```
 
-### Alternative way to use with openvino/cvat_server
+### Alternative way to use with cvat/server
 
 ```bash
-docker run -it --entrypoint python3 -v /path/to/host/data/:/path/inside/container/:rw openvino/cvat_server
+docker run -it --entrypoint python3 -v /path/to/host/data/:/path/inside/container/:rw cvat/server
 utils/dataset_manifest/create.py --output-dir /path/to/manifest/directory/ /path/to/data/
 ```
 
@@ -90,10 +90,10 @@ Create a dataset manifest with pattern (may be used `*`, `?`, `[]`):
 python create.py --output-dir ~/Documents "/home/${USER}/Documents/**/image*.jpeg"
 ```
 
-Create a dataset manifest with `openvino/cvat_server`:
+Create a dataset manifest with `cvat/server`:
 
 ```bash
-docker run -it --entrypoint python3 -v ~/Documents/data/:${HOME}/manifest/:rw openvino/cvat_server
+docker run -it --entrypoint python3 -v ~/Documents/data/:${HOME}/manifest/:rw cvat/server
 utils/dataset_manifest/create.py --output-dir ~/manifest/ ~/manifest/images/
 ```